CryptoThrust X Moeda AMA
Guest: Isabella Yu
I am Isabella Yu, co-founder and director of crypto market at Moeda Seeds(Moeda).
Together with the other 2 founders, I founded Moeda in March 2017 to provide blockchain-powered digital payment and digital banking services primarily in the Brazilian market.
Before Moeda, I was working in blockchain industry on several startups around digital identity, digital payment, and tech consulting, since 2014.
Segment 1- Project Introduction
Q1) Can you briefly explain MOEDA SEED Project.
Moeda is a blockchain powered digital payment and micro-lending platform based in Brasilia, Brazil.
The website is: moedaseeds.com
The project started in Mar. 2017 in a UN hackathon. We founders came up with a blockchain solution for transparent impact investing and won the hackathon. Soon afterwards we turn the idea to a real project and launched Moeda. We did ICO in August 2017 and raised $20million. Soon after, the token #MDA got listed on largest crypto exchanges including Binance, OKex, Gate…
For the past 4 years, we already launched Microloan platform, e-commerce platform, and digital payment app.
Two weeks ago, we launched Moeda Defi: Moeda.Finance
We are building an ecosystem around impact investing and entrepreneurs.
Q2) How is your project helping Women?
Though we are only a women only business, we do focus on helping women entrepreneurs compared to similar businesses.
There are two women founders in Moeda project, we see barriers for women to start their own business and get financial support from the traditional banking system. This is common especially in underdeveloped areas and emerging markets like Brazil. So we initially came up with the idea of Moeda as providing a transparent way for investors to invest in women found businesses.
We move further from our initial idea of providing a microloan platform for women entrepreneurs to an ecosystem around entrepreneurs.
Women entrepreneurs can get a loan through or seeds project, get hands-on tech support from our team, sell their products through our e-commerce platform, and pay with our digital payment app without discrimination
In the future, they can also get benefits from our DeFi products, including NFT of their handmade products and art pieces.
Q3) What Moeda currently focusing on?
Currently Moeda is focusing on our DeFi product Moeda.Finance. We just launched farming and LP on bsc.valuedefi.io and got good attractions.
In the near future, we are looking to adding more usecases of the DeFi token SEEDS and get it more more exchanges to allow people trade without barriers
Also we are focus on the Brazil market, our goal for the next 5 years is to penetrate 1.2% of Brazil’s market of digital payments and other financial services, and process $45 Billion transactions in the next 5 years. This number may sound big, but Brazil is such a large market and we are only looking to get 1.2% of the market, which we believe is very conservative and achievable.
We have already run out major projects including the micro-lending platform, MoedaPay the digital payment app, marketplace, the e-commerce platform, and get access to all Brazilian merchants through a partnership with Cielo and Mastercard. In the following 5 years, we will be focusing on expanding the features, getting a banking license in Brazil (in the process to receive it), and promotion to get users on board.
Q4) Why Moeda want to get into DeFi sector. How are you going to achieve this?
Moeda got into DeDi secrtor because we believe that this is the future of finance: decentralized, trustless and inclusive.
Also, Moeda is different from other DeFi projects, focusing specifically on facilitating crypto trading. We do see DeFi could be used in real life and make real impacts. For example, we can link token to impact activities, and allow people farming SEEDS token choose to donate SEEDS for planting a tree in Amazon; we can allow entrepreneurs get loans for their farming projects without credit history…
Q5) What is Moeda app and what features does it have?
For Moeda Pay, it is a digital payment app we provide for the Brazilian market. It is like applepay / google wallet / sumsang pay / Wechat pay / Alipay, but for the Brazilian market. People use moedapay at any location using the Cielo payment processor (almost everywhere in Brazil) and do non-touch payment through scanning QR codes. An add-on feature we have is people can pay with cryptocurrency in their wallets as well. Currently, we have MDA, MDA-BRL available, looking to add BTC and others.
Available on playstore: https://play.google.com/store/apps/details?id=com.moedapayapp
We will launch in Appstore soon
Q6) What obstacles have you faced till now and how did you overcome them?
Right now building our own DeFi platform for lending & farming requires lots tech and community support. This cannot be achieved in short time though we want to run out the product ASAP.
Compare to do everything ourselves, we choose to leverage the support of successfully launched DeFi platforms including binance and valuedefi to run out our project and we Moeda focus on building usecases around our tokens MDA and SEEDS.
Segment 2- Questions from Twitter
Q1) What kind of business economy model is the Moeda platform? What makes it different from Platforms with the same business model? And what benefits does the Moeda platform provide to provide the best user experience?
Moeda is building an ecosystem around entrepreneurs. Besides providing loans, we also provide tech support and sales channels for entrepreneurs to help them success. This is very different from other micro-loan or digital payment only businesses. They do not provide such guidance to entrepreneurs as we do. Also we leverage blockchain technology for transparent lending, fast and cost efficient payments, which were not available in other similar business.
We try not only to do a business, but also distribute impacts
Q2) DeFi is one of the hottest topic in the Blockchain space right now. Can you share your opinion about DeFi with us? Do you think that DeFi will disrupt the existing financial system? What is #moeda approach towards the DeFi sector?
Moeda has been tracking DeFi for a long time and we are also supporter of DeFi. We believe that DeFi is the future of finance by its decentralized, permission less and inclusive features. But we would not sat that DeFi is gonna replace traditional finance at all in short time period.
Moeda already launched Moeda.Finance and allow all MDA holders to get access to our DeFi token SEEDS by simply staing their MDA, MDA/BUSD to get 200% — 10000% APR
We will be launching usecases of SEEDS gradually. For us, DeFi need to be beneficial to normal people in order to impact.
Q3) From a startup project to a mainstream project, being a pioneer in the industry, does the team anticipate that how many new startups will show up and compete?
We do not compete with others, we try to do our best to build Moeda products.
For the past 4 years, we have been recognized by MasterCard, Cielo(the largest payment processor in Brazil), and Banks in Brazil.
We believe that by doing what we do, instead of competing with others, we will get recognized
Q4) What types of loans are available on the Moeda Platform? How can i make a loan at Moeda for my friend but he doesn’t have a bank account? Can Moeda platform get access freely without any account?
Moeda loan currently is only available in Brazil. We partner with UNICEF to select quality projects to launch on Moeda platform and allow anyone with MDA token to invest.
For borrowers, they do not need a bank account to get loans. For lenders, they need KYC on Moeda platform to get access to seed projects
Q5) Moeda’s mission is to promote a fairer and more impactful economy by connecting investors directly to entrepreneurs and promoting the UN Sustainable Development Goals. How can Moeda connect investors directly to entrepreneurs? What is mechanism to run this?
Moeda investors can invest entrpreneurs directly through moedaseeds.com platform after KYC
We track and update seed projects info on a monthly basis and investors can get transparent info of the seed project they invest in.
This is different from traditional impact investing, through which investors invest money in a fund and they have no idea which projects got funds directly from them.
Segment 3- Live Telegram Session
Q1) Moeda is an BEP-20 token designed to burn & facilitate decentralized governance over the Gemstone ecosystem. What is your idea to grow this crypto more by this blockchain.
As we know, By the Token price many people judge a project, What do you have to Say to investors? What’s the plan to increase the Token Demand?
Moeda is an ERC-20 token and we add BSC chain withdraw function on Binance.com. we do not have burn mechanism for MDA, as the token amount is very low: 19.63m
We create token demand by adding more uses cases that allow investors to use the token. Currently we have micro-lending, digital payment and e-commerce. Moving forward we will add NFT, DeFi farming features to drive the demand of MDA
Q2) How does the team perceive retail investors #MOEDA token holders? Where do you see value in ‘us’ and what could we do to support your work most effectively?
Q3) Where can I buy $MDA token ?
Do you plan listing on big exchanges ?
You can buy #MDA on Binance
Q4) Apparently, many blockchain projects are not solving any real problem, they just exist to sell their tokens. What problems exactly is Moeda solving, and solutions are you provide?
We are proving loans to entrepreneurs, especially farming and women entrepreneurs to allow them development their businesses. This is very different from other crypto projects, which focusing on trading only.
Q5) I went to your website and everything is like related too food from theme to security. How did you come with this great idea.
This is linked to CEO’s background. Miss Taynah Reis and her family working in impact investing in Brazil and UN for several decades and she sees blockchain technology and crypto currency will help impact investing to the next level.
For More Information about Moeda:
Moeda Seeds
Moeda Finance
Twitter
Telegram
